In the midst of transitioning to a new co-pay card vendor and a standardized website template for all Genentech brands, the Pulmozyme team tasked us with developing a financial support website that would make enrolling in financial support as easy as possible for patients, caregivers, and HCPs. 

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In auditing the preexisting co-pay website, we noticed that it was not a user-friendly website and lacked information that might help users navigate the site and the program offerings. I worked closely with our UX architect to craft a more intuitive user flow and to develop an overview page dedicated to explaining the overall structure of the Pulmozyme Financial Support Center. 

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You can explore more at pulmozymesupport.com