Brave Little Explorers
This sneaker give-back program is currently being developed in partnership with United Therapeutics Oncology. The main goal of the program is to encourage proper long-term follow-up care for neuroblastoma survivors.
Upon completion of antibody therapy with Unituxin, each patient will receive their first pair of sneakers in the mail and are eligible to receive a new pair each year, so long as they attend their follow-up appointments.
Through the conception of this program, we created a pair of customized shoes that feature Skivolo, the hero of the Unituxin unbranded campaign. We also created a custom shoebox to house the sneakers, an informational brochure, and a calendar to help patients and families keep track of their follow-up appointments throughout the year.