We brought the idea of a group art exhibition at Neon to life by disseminating a call for submissions throughout the agency. We then selected and curated the submissions for the show, arranging the work throughout the office. 

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Before we could do any of this, we needed a concept for the show. We landed on "WIP," or "work in progress," because we wanted to encourage participants to contribute their work without feeling like they needed to achieve a level of finesse. To achieve this response, we used friendly and approachable language and design for all of our communications, and ultimately solicited work from more than a dozen employees at Neon.