After conducting 2 rounds of market research with caregivers of children with high-risk neuroblastoma, we updated our messaging and data visualizations to optimize our caregiver brochure. Our 3 main areas of

focus were:

1. Infusing a warm, inviting, human-centered tone throughout the brochure

2. Ensuring that the information is clear and written/organized in a way that is easy to understand

3. Highlighting the aspects of the brand experience that are most important to the caregiver audience

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As you scroll through the pages to the right, you can how these changes were pulled through to the final version.