DANYELZA Caregiver brochure

After conducting 2 rounds of market research with caregivers of children with high-risk neuroblastoma, we updated our messaging and data visualizations to optimize our caregiver brochure. Our 3 main areas of

focus were:

1. Infusing a warm, inviting, human-centered tone throughout the brochure

2. Ensuring that the information is clear and written/organized in a way that is easy to understand

3. Highlighting the aspects of the brand experience that are most important to the caregiver audience

As you scroll through the pages to the right, you can how these changes were pulled through to the final version.

Introductory spread (before)
Introductory spread (before)

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Introductory spread (after)
Introductory spread (after)

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Dosing and admin spread (after)
Dosing and admin spread (after)

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Introductory spread (before)
Introductory spread (before)

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