DANYELZA Caregiver brochure
After conducting 2 rounds of market research with caregivers of children with high-risk neuroblastoma, we updated our messaging and data visualizations to optimize our caregiver brochure. Our 3 main areas of
1. Infusing a warm, inviting, human-centered tone throughout the brochure
2. Ensuring that the information is clear and written/organized in a way that is easy to understand
3. Highlighting the aspects of the brand experience that are most important to the caregiver audience
As you scroll through the pages to the right, you can how these changes were pulled through to the final version.