K a y l a s c h w a b
Kayla schwab
experience
COPY SUPERVISOR
DDB HEALTH | JUN 2021-PRESENT
-Write content and promotional materials for a webinar series for caregivers of children with neuroblastoma
-Serve as lead consumer writer for an immunotherapy for neuroblastoma
SENIOR COPYWRITER
DDB HEALTH | SEP 2020-JUN 2021
-Refreshed core messaging platform for a targeted therapy for advanced breast cancer
-Established myself as a trustworthy and dependable partner with my clients
-Helped assign and review work for junior writers
SENIOR COPYWRITER
CONCENTRIC HEALTH EXPERIENCE | JAN 2020-SEP 2020
-Created core launch materials for Novo Nordisk
obesity portfolio
-Helped manage and mentor junior writers
-Created core launch materials for multiple Sandoz brands
-Helped craft an identity for United Therapeutics Oncology
-Produced conceptual work for several new business pitches
COPYWRITER
Neon | nov 2018-JAN 2020
Junior Copywriter
Neon | Sep 2017-Nov 2018
-Developed core messages for two Sandoz launch brands
-Served as copy lead on an established Genentech brand
copy intern
cdm princeton | jun 2017-aug 2017
-Assisted with projects for Astra Zeneca, Ferring, and Teva
skills
-Message development
-Website manuscript creation
-Conceptual brainstorming and execution
-Strategic planning and thinking
-SEO/SEM development
-UX writing
-Annotating and citing
-Comprehending and simplifying clinical data
-script writing
expertise
-Oncology
-immunology
-ENDOCRINOLOGY
-pulmonology
-biosimilars
-generics
-hcp (Healthcare professional)
-dtc (patient/ caregiver)
-payer
-DIGITAL
education
Vassar College
English BA, Studio Art Minor | Class of 2017 | 3.8 GPA
-Theses: Marriage of Metaphors: A Study of Three Vassar Poets and Their Contributions to Modernity, Feminism, and Artistic Expression and Cast On: A Collection of Poems
-Awards: English Departmental Honors (2017); Deanne Beach Stoneham Prize for Best Original Poetry (2017); Sister Arts Poetry Prize (2016)
-Extracurriculars: Captain, Varsity Women's Swimming and Diving; Poetry Section Editor, The Vassar Review; Student Assistant, Creative Arts Across Disciplines