Kayla schwab

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experience

COPY SUPERVISOR

DDB HEALTH | JUN 2021-PRESENT

-Write content and promotional materials for a webinar series for caregivers of children with neuroblastoma

-Serve as lead consumer writer for an immunotherapy for neuroblastoma

SENIOR COPYWRITER
DDB HEALTH | SEP 2020-JUN 2021

-Refreshed core messaging platform for a targeted therapy for advanced breast cancer

-Established myself as a trustworthy and dependable partner with my clients

-Helped assign and review work for junior writers

SENIOR COPYWRITER

CONCENTRIC HEALTH EXPERIENCE | JAN 2020-SEP 2020

-Created core launch materials for Novo Nordisk
obesity portfolio

-Helped manage and mentor junior writers

-Created core launch materials for multiple Sandoz brands

-Helped craft an identity for United Therapeutics Oncology

-Produced conceptual work for several new business pitches

COPYWRITER

Neon | nov 2018-JAN 2020

Junior Copywriter

Neon | Sep 2017-Nov 2018

-Developed core messages for two Sandoz launch brands

-Served as copy lead on an established Genentech brand

copy intern

cdm princeton | jun 2017-aug 2017

-Assisted with projects for Astra Zeneca, Ferring, and Teva

Killing It_II-6762.jpg

skills

-Message development

-Website manuscript creation

-Conceptual brainstorming and execution

-Strategic planning and thinking

-SEO/SEM development

-UX writing

-Annotating and citing

-Comprehending and simplifying clinical data

-script writing

expertise

-Oncology

-immunology

-ENDOCRINOLOGY

-pulmonology

-biosimilars

-generics

-hcp (Healthcare professional)

-dtc (patient/ caregiver)

-payer

-PRINT

-DIGITAL

education

Vassar College

English BA, Studio Art Minor | Class of 2017 | 3.8 GPA

-Theses: Marriage of Metaphors: A Study of Three Vassar Poets and Their Contributions to Modernity, Feminism, and Artistic Expression and Cast On: A Collection of Poems

-Awards: English Departmental Honors (2017); Deanne Beach Stoneham Prize for Best Original Poetry (2017); Sister Arts Poetry Prize (2016)

-Extracurriculars: Captain, Varsity Women's Swimming and Diving; Poetry Section Editor, The Vassar Review; Student Assistant, Creative Arts Across Disciplines