SHEmophilia is a campaign for a name to describe hemophilia in women. Hemophilia is widely recognized as a common disease in men, but there is little awareness of the way this disease affects women. 

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Our proposed campaign featured a poster series designed in the style of a missing persons poster to emphasize the fact that a women are "missing" from the lexicon for hemophilia.

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The goal of the posters was to drive people to the SHEmophlia website, where they could access educational materials and resources about hemophilia in women and sign a petition to add "shemophilia" to the dictionary.