SHEmophilia

SHEmophilia is a campaign for a name to describe hemophilia in women. Hemophilia is widely recognized as a common disease in men, but there is little awareness of the way this disease affects women. 

Our proposed campaign featured a poster series designed in the style of a missing persons poster to emphasize the fact that a women are "missing" from the lexicon for hemophilia.

The goal of the posters was to drive people to the SHEmophlia website, where they could access educational materials and resources about hemophilia in women and sign a petition to add "shemophilia" to the dictionary. 

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